Analytics is the key tool to understand what your potential and existing audience desires most and to create a successful content and UX strategy on this reliable basis. It means each WordPress website owner who wants to develop his or her project must have analytics tools and know how to use them.
Most WordPress website owners know only the most popular analytics tool provided by Google. Google Analytics is surely the most versatile tool but it can be too difficult especially for the beginners in the field of WordPress administration. That is why we decided to introduce you to some alternatives from which you can pick the most convenient for your goals.
We have gathered different analytics tools in this article to provide you with the deliberate choice. All of the provided analytics tools have proved themselves as reliable and user-friendly instruments of a WordPress administrator. Let us discover the most important analytics metrics and the tools that can keep you in touch with them.