Google Analytics is a powerful modern tool to improve the performance of your WordPress site on the basis of studies of its audience. Google Analytics provides virtually any information about user behavior on your site or blog. But you should first of all bear in mind that Google Analytics will not work with sites that are hosted on a free WordPress platform. So if you want your project to develop and instantly improve, the first step in this direction would be the purchase of a good hosting service.
In this article, we will examine a consistent guide to install the Google Analytics tracking code on your WordPress site, as well as the basic techniques of audience research with the help of this wonderful tool. This information will be helpful for novice administrators of the sites in WordPress platform. We recommend using Google Analytics with the earliest days of your site launch. This allows you not to miss out on any changes in the composition of the visitors and their behavior on different pages of your project.
The main advantage of using Google Analytics is its simplicity and user-friendliness due to an intuitive interface. You will see that the Google Analytics installation and usage is pretty easy as we move on to our guide.