Modern business on the internet should have the ability to mass-scale through the introduction of new language versions in accordance with the expansion of the company or brand to the markets of new countries and regions. Fortunately, the WordPress platform fully supports multilingual websites and blogs. Most of the modern free and premium WordPress themes allow you to optimize content for many languages of the world, and convenient plugins take on the technical part of the process.
However, translating content into the languages you need is just the beginning of the way to create a truly multilanguage project. It is necessary to take into account the cultural characteristics of different countries and regions, as well as the features of the marketing campaign for each of the language versions of the site. There are also certain nuances in optimizing the site for user search queries that can not be ignored. All this is a complex and multidisciplinary work on the multi-language WordPress site.
Such a complex work may seem too complicated, but in fact the task remains quite feasible if it is decomposed into separate processes. Moreover, many of the processes can be performed by means of WordPress plugins for you.
Today we will consider in detail the issue of creating multilanguage WordPress sites — from content translation to site optimization and marketing campaign for new regions. We hope that these tips will help you to create all necessary language versions for your WordPress site or blog without any unnecessary fuss.