Gone are the days when video marketing required a lot of your money, time, and professional assistance. With so many easy tips, tricks, and online video editors available, you can boost the effects of your marketing techniques manyfold. Besides, with online content on video marketing, it is quite possible to stay in sync with current norms.
WordPress is the place for the work and creativity of millions of people around the world. This fact opens huge opportunities not only for self-development, but also for earning money in the process of studying the WordPress environment. There are a lot of ways to make money on the WordPress platform. And most of them do not require deep knowledge or professional skills. However, if you already have at least minimal experience in web development, design or administration, then your skills will be highly appreciated by less experienced members of the community.
Today we will list the most interesting and exciting ways to make money on the WordPress platform. All these methods are legal and none of them imply fraud or cheating. You can use your knowledge and skills for the benefit of less experienced WordPress administrators. This will not only help beginners with the start, but will also allow you to feel the real benefit from the experience gained.
If you feel that any of the methods suggested in this list is too complicated for you, then you can start with other items. However, you should always keep in mind the most interesting ways of developing your skills, in order not only to earn a living, but also to start dealing professionally with the business that you most like.
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User Generated Content (also known as UGC) has proven itself as one of the most efficient and powerful tools for the development of your WordPress website or blog. This type of content is also widely used for search engine optimization purposes because it is natural and permanently updating.
Most beginners in the field of WordPress administration tend to see user generated content as something that comes out of nowhere and can not be influenced. It is a common but rude mistake. User generated content is always a result of your own work with the WordPress project. There would not be any piece of user generated content, if you do not create your own texts, images, videos or other types of content that attract users` attention and motivate them to leave some reply.
In this article we have gathered the most efficient yet simple types of user generated content you might experience within your WordPress project. We will try to observe this types f user generated content and learn how to convert it in some positive metrics for your WordPress website or blog.
Each change of design, interface, navigation or any other feature of your WordPress website might potentially cause some problems in performance. This is not a reason to decline any changes, rather to make them wisely and test the results before publishing them live. One of the most important challenge your changes should face is the cross browser testing.
You probably know that there are more than one popular browsers in the world. Although Google Chrome is the popularity leader among other browsers, it covers only 65% of desktop users and 57% of mobile platform users. Firefox, Opera, Microsoft Edge, and Safari are still strong and preferred by many people around the world. It means that you need to consider not only the most popular browser users but also other part of your potential audience. You would not decline of at least 35% op your visitors in a moment, would you?
Fortunately, WordPress platform can provide you with ample opportunities to test and optimize your website design, content and features throughout all of the popular browsers. Special plugins and services allow you to bring cross browser testing even without knowledge and skills in web development or design. In this article we will observe and analyze the main features and opportunities that some dedicated services can give to your WordPress project.
There is always a kind of dilemma about choosing between free and premium plugins for your WordPress website or blog. There are lots of free plugins` examples which can serve you not worse than their premium competitors. On the other hand, premium plugins always have their advantages like professional customer support or guaranteed auto updates.
Unfortunately, there is no universal answer to the question whether premium plugins are worth their price. There are some strategies to estimate the value of premium plugins` purchase for the most popular cases of WordPress administrator`s practice. We will try to share the basic tips on such strategies with you through this article.
Most website owners tend to consider WordPress platform as a cheap tool to build and customize web projects. We have already debunked this and other myths about WordPress but there is still a great opportunity for enterprise level web project that we did not mentioned and reviewed. We are now talking about WordPress VIP.
VIP (Very Important Person) relates to any sphere of products and services of a unique quality level. WordPress VIP is not an exception. This project is created especially for big web projects with extended budgets. What features does WordPress VIP actually have, how much does it cost and for whom specifically is it interesting — we will tell in this short overview article. The information will be useful not only for large projects but also for developing ones to estimate their future goals and ways of achieving them.
Local SEO is the best strategy to get your closest target audience representatives. Moreover, every modern search engine optimization strategy begins with local tactics. Google gets loyal to businesses in internet that try to represent and advertise themselves among the local audience. The reason is that Google encourages the step-by-step development of an internet marketing strategy rather than ambitions of top position among all competitors within the worldwide search.
Local SEO is the strategy that has the greatest potential for small businesses with physical locations. The most prominent examples of successful local optimization strategies can be seen for restaurants, barber shops, local stores, SPA salons and other representatives of small business which often have their websites based on WordPress platform.
How to start your successful local SEO campaign and develop your WordPress website in accordance to it further – this is the main question we will try to answer within this article. The content will be divided into two parts: common local SEO basics and specific tips for the implementation of the strategy within your WordPress website.
Every beginner in the sphere of WordPress website development wants to save money on first projects. This is not even a question of greed, rather a deliberate approach to initial steps of your long road to become a successful WordPress website owner. Most WordPress newbies just prefer to select only free plugins and themes. However, there is a crucial mistake in denying all premium products at once. Mainly because there is a perfect way to use the great pool of WordPress tools with a relatively small monthly fee.
The way to save significant amount of money on premium WordPress plugins and themes is Envato Elements. This platform gathers a surprising amount of various items you may need for your WordPress website development. We will describe all the opportunities of Envato Elements service within this Quick Tip article. We believe it can change your approach to WordPress tools usage and upgrade your admin`s vision to a qualitative new level.
Popularity always creates lots of myths. WordPress platform is the most popular way to open your project in internet and it is not the exception for the rule. Most myths about WordPress are created by people who have not tried to use it at all or might have experienced some problems with their first projects on the beginner levels.
WordPress myths are very well-known and we will now try to expose these tales to bring you the true information about the platform. It is very possible, that you have met some of the myths from our list, and even believe in some of them. That is the main reason why we are making our list of expose.
Comment form is one of the simplest (and therefore one of the most important) ways to involve your WordPress website visitors and provide them with a feedback opportunity. Comment forms represent the way to concern your users` time and effort to take part in the life of your project. That is why you probably will need to style any default WordPress theme`s comment form into some unique shapes. It could be very small nuances but they do play the important role on how users perceive your WordPress website or blog.
Most premium WordPress themes allow an admin to customize all elements of his website within a convenient drag-n-drop editor. Today we will consider a bit more complicated but much more all-purpose way to customize your comment forms — with the help of CSS stylesheets of your WordPress theme. This experience will also help you to acknowledge the basic opportunities of WordPress website development and maybe proceed further in learning hidden traits of the WordPress platform.
The importance of communication with your WordPress website`s users can not be overestimated. Quick and live feedback is crucial for any e-commerce project but also an important advantage for any other type of WordPress project — from a personal blog to a big company`s presentation website.
One of the most convenient ways to contact you for users is the live chat on your WordPress website. Live chat should offer the immediate connection with one of your managers or you personally (if you prefer to take control on any action done by user on your website). This feature also creates the effect of a full support for each of your users and customers because they always see the opportunity to contact you and get a quick answer. Even if you can not provide a 24/7 chat management, it can be helpful with automatic replies.
Fortunately, you do not need to develop your own live chat from scratch. Lots of free and premium WordPress plugins are at your disposal. In this article we want to underline the most important features of a common live customer chat plugin on the example of Facebook Customer Chat and show you the advantages of using this kind of tools within your WordPress project.
The modern marketing reality does not allow to create any successful online project without being always in touch with your existing and potential audience. One of the most accessible and efficient way to communicate with your users comfortably is the email marketing.
Most of the beginners in the field of WordPress administration think about email marketing as a simple process of mailing with your website visitors or blog subscribers. But things are much more complicated when you look at them responsibly. Each of your subscribers has different set of demands, needs and wishes. To have an interesting and informative talk with each of them means to study analytics a lot and to experiment with different approaches to reach their attention.
There are thousands of email marketing techniques already. We will try to describe the most important things you need to know about email marketing from another point of view. Let us look at the list of the most common mistakes in email marketing campaigns a beginner can (and in most cases do) make.
Despite of being well secured, WordPress website still risk to be hacked. Basically, hackers always find gaps in WordPress websites` defense only because of the human factor. It means that some of our actions can open doors for hackers and soon or later these doors will be used.
Beginners in the field of WordPress administration often make mistakes towards the security of their projects. Today we will analyze the main mistakes and proven ways to avoid them. Even if you are an experienced WordPress administrator, it would not be excessive to check all the items we will mention in this article.
If you only start your WordPress project, then it is crucial to pay attention to all of the listed actions. It would not protect your website for 100 percent rate but will cut off the most dangers your website can face from hackers. The listed actions are also important to get the overall understanding of how WordPress security works and how to avoid the unwanted hacker access to the heart of your project.
Search engine optimization is known as one of the most important factors of any WordPress project`s success. Strictly saying, SEO is equal to your WordPress website`s popularity. That is why you should not miss any opportunity to improve your website due to the demands of search engines.
The main goal of search engine optimization is to cover all (or at least the majority of) demands of Google. We have recently shown the main share Google has in comparison with other worldwide search engines. There is no doubt that a beginner in the field of website administration should set up goals due to Google`s search engine demands.
It is also very important to take the right first steps after you install your WordPress website. One of such steps is the registration of your sitemap via Google Webmaster Console. In this article we will give you the detailed guide on how to make this first crucial step on your road to SEO success.
WordPress is the platform for any beginner in the sphere of website creation and management. Still there is a problem of getting into the process of setting up your first WordPress website or blog, if you have no access to any kind of advice or guide. The problem is usually met while entering your first pure WordPress project and not knowing where to start.
Although the sequence of the first actions is not very important, there is an approximate list of operations you need to do before launching your project live. The disregard of this list can cause severe consequences in form of poor rating among search engines, spam and brute force attacks risk, high bounce rates and other painful occasions.
To prevent the damage to your website and its reputation, there is a strong need to take complex actions before launching your website. We have gathered the most important steps you should take right after installing your WordPress website or blog and before launching it live. Some of this actions can be known even to beginners but they are worth remembering even in this case. Take this checklist to your WordPress website and compare the done and undone items.
Although WordPress is often considered as the website platform for beginners, it has lots of opportunities for advanced fine-tuning. These options are mostly hidden from a sight of most WordPress administrators just because a thoughtless manipulation with them can cause severe problems in the work of your website. There is no need to worry about your website safety, if you have done a back-up before customizing your WordPress configuration file.
Today we are talking about WP-Config file and its hidden opportunities to fine-tune your WordPress website. Most WordPress administrators had no experience with WP-Config because most hosting providers install it automatically to prevent any harm by inexperienced website owners to their own projects and to minimize the consequential damage.
The wp-config.php file has lots of opportunities not only for fine-tuning your WordPress options but also for troubleshooting and enchanting your website security. If you want to know more about WordPress platform from inside and seek to develop your website in a professional level, then this article will be very useful for you. Arm yourself with your website back-up and any of available FTP clients (FileZilla, for example) and hop into the world of extended WordPress configuration!
User Interface (or shortly UI) relates to every element of your WordPress website with which a user interacts. On the other hand, User Interface is a common term that describes an overall opinion and impression of a use about your whole project, its features and how they correlate with user`s demands.
User Interface is usually created by professional web designers but owners of smaller WordPress projects should know the main features and trends of modern UI as they need to deal with the web design of their websites by themselves. It is anyway important and interesting sphere of knowledge which every person connected with web development should be aware of.
UI design changes through time as every part of the web development industry. We have gathered the most interesting and trending facts about the modern UI design in this article. Do not miss the opportunity to stay in touch with the latest trends and evolve your WordPress project in accordance with them.
Malware always evolves and sometimes even takes new forms. Unfortunately, any computer or website can not be absolutely protected due to this fact. Although WordPress is one of the most secured platforms in the modern internet, there is always a chance to get some malware and suffer from the consequences.
One of the experienced WordPress protectors — Wordfence — has recently informed community about a new malware which appears to have a new modus operandi compared to the known analogs. This new malware is called BabaYaga and it stands out with the feature to delete any other malware your WordPress website could have received earlier.
Why BabaYaga is deleting other malware and what harm can it bring to your WordPress website? This article will inform you about these important questions. We have also gathered the common protection measures which you can use within your WordPress website to detect and resist BabaYaga. Stay informed with LooksAwesome!
Keyword research is not a SEO tool but also a versatile assistant in the creation of your content strategy. Keyword research should be performed for any website that aim to constantly grow its audience and engage the existing one. Basically, it is one of the first tools you should use while creating your WordPress project.
Some website owners rely purely on their sense of the audience and its demands. Unfortunately, this method is very unreliable because the audience`s wishes are constantly evolving and changing. Today`s trends can lose their popularity tomorrow. That is why you should be well-informed about user requests every day.
Lots of tools have been already created to help website owners with the task of constant keyword research process. These tools perform deep analytics of user requests and behavior to provide you with the full map of active trends. We have gathered the most versatile and popular tools for keyword research for your convenient decision making.
Giveaway is one of the best ways to attract your website visitors` attention and keep them engaged for a really long time. The secret is very simple — everybody likes free stuff. Moreover, giveaways often engage users in some process which is very similar to a game. A good game with a good reward is what the best entertainment looks like.
You could have thought that a giveaway is very simple and straight-forward — you just present your users with some gifts for a particular action. But when it comes to the real process, a lot of complications can appear for an unprepared WordPress administrator. Let us look at the process of creating a giveaway with a complex approach and underline the most important stages of it. We will see how a successful giveaway is built step by step.
ROI (return on investment) is a highly chased goal for most of web projects which have any way to convert their attendance to money. It is pretty simple to understand the main meaning of ROI: each action, development step of investment you make is compared with the funds it brings afterwards. If you invest less then you get in result, than your ROI is positive. Of course, you could not accomplish positive ROI always (unless you live in a perfect world) but the aspiration to the perfection is clear.
One of the most important aspects of ROI is the usage of any tool you have access to. That is why we are talking about footer as one of such aspects, although it is surely not the highest priority tool to consider. The reason is that there were lots of guides about headers, text content, visuals and other parts of any website but footer is usually ignored. We will try to show you the way this part of your WordPress website can also serve for the sake of ROI and overall user experience improvement.
WordPress is not only the biggest and most popular platform for websites but also one of the most interesting subjects to study. We study it every day to bring you the most exciting facts and nuances but today we have decided to focus on the numbers and events which are connected with WordPress platform.
These are obviously not all the facts about WordPress but the most interesting and those which can show you the peculiarities of the platform you probably did not know before. Sit back and enjoy the most spectacular features of WordPress.
Microinteractions are the small answers to users` action within your website. These interactions are usually presented with additional animations while users accomplish some micro tasks. Microinteractions have become one of the most trending web design feature of the modern WordPress websites and blogs.
When microinteractions have come live and popular, there were no turning back to the previous static web design. Users got used to be rewarded for their action within any website and just would not bother to spend time on non-interaction projects. That could seem to be very similar to users` addiction but as soon as it brings new wave of developing interest to WordPress project, there is nothing wrong about that.
Let us observe all the opportunities microinteractions give to your WordPress website and the benefits they provide. This article gathers the information about how microinteractions work, how can they help your website to be more engaging and what prominent examples can be seen and used within your own project by means of modern premium WordPress themes.
The choice of a topic for your WordPress website or blog is the first and the most important step on your way to success. The main reason to pick a certain topic is, of course, your inspiration and will to create content on the corresponding subjects. But there are also lots of cases when you have more than one favorite topic or do not have a clue what to write about at all. Just for these cases we have prepared the list of the most popular WordPress blog topics for you.
In this article you will found the topics which are the most popular and readable nowadays. We will also share links to the posts describing the most interesting WordPress themes for the corresponding topics as we have already reviewed most of them. So you can not only observe the most popular topics but also look at the premium WordPress themes provided for this specific topic on Envato Market. These tips combined will help you to start an interesting and engaging blog in a matter of a few hours.
It is also worth mentioning that all of the most popular topics create highly competitive environment. You should pay attention to this aspect before starting your own project. The choice is either to use popular topic with a ready-to-join audience but to share it with the industry giants or to pick a unique or less popular topic to struggle for creating a new community around it. Both choices have their advantages and downsides, but a popular topic gives easier opportunities to begin for newbies in the sphere of WordPress administration and overall website development and management.
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UX writing is a term that could be met very frequently in a modern internet environment. If you are following trends than you probably know what is User Experience (shortly UX) writing about and maybe even already use it for your WordPress website. Unfortunately, lots of website owners are not acquainted with the term or do not use its advantages.
Today we are talking about the UX writing: from the term`s definition and explanation to concrete examples from the modern trend creators — Google, Facebook, MailChimp and other. This article will help you to understand UX writing and consider the opportunity to use its tips and tricks for your own WordPress website.
Google AdSense banners remains the most popular way to monetize a WordPress website. Google provides its partners with the most qualified and diversified support which brings the best conditions for the newcomers to join thousands of successfully monetized websites. More important is that Google AdSense has the predefined banner sizes and formats which can suit nearly any website`s design. If you want to monetize your WordPress website with Google Ads then you need to know the opportunities they provide.
We will focus our attention on the best performing Google AdSense banners in this article. This top is made by Google itself and is based on the most complete analytics data from around the world. The most important index is CTR (click through rate). This index shows the effectiveness of a Google AdSense banner and the income you can expect from it.
The choice between the most suitable banner for your WordPress website`s design and the best performing one is a tough deal. But there is also an alternative way to adapt your website`s interface to the most well performing advertisements. This way you can follow the newest trends in web design and attract more active visitors to your WordPress project.
Most WordPress platform`s newcomers are confused with the existence of two similar names: WordPress.org and WordPress.com. Despite of similar names, these platforms are very different in their essence, features and opportunities. It is crucial for any WordPress admin to know the difference and to make the right choice from the first steps.
Today we will make the detailed analytics of these two platforms and provide you with the important information for your choice. This article is the “must-read” for any new WordPress website owner. So, if you have a friend or a client who is in the position of a WordPress newcomer, then you should share this article with this person for his or her good.
Newsletter is one of the main marketing tools of any successful WordPress website owner. Previously we have talked about the common pieces of advice for growing your subscribers list and using the best WordPress plugins for this purpose. But now we will focus on one of the most important constituent of this complex process — the subscribe button.
The subscribe button on your WordPress website can become the last obstacle for a user to subscribe for your newsletter, if it is ugly or wrong situated on the web page. To avoid such negative effect, you should follow some simple rules on design, copywriting and web development related to the subscribe button and its environment.
Today we have gathered the most essential tips on creating the perfect subscribe button for your WordPress website in this article. This tips concern to the button positioning, color, timing, audience targeting and other basic features to which you should pay attention while creating this important subscription tool of your WordPress website.
Google answer box is an additional feature of the search engine that helps users to find a quick and short answer to a concrete question. This block appears on the top of all search results if Google evaluates users request as a question and if the search engine has found a good answer to it.
Google answer box shows not only the text, but also the corresponding picture and link to the source of content. Usually users further to search some other information if they simply found the concrete answer in this special top block. But the research shows that the answer block gets up to 50% of clicks from users who see it. That is why this place of Google search results is very valuable for any WordPress admin who wishes to develop his or her project and grow its audience.
Today we will focus on the methods to enhance your chance of appearing at Google answer boxes and getting new visitors for your WordPress website or blog. In this article you will find common advice about SEO and content tricks for making your web pages more relevant to users` question queries.
Widgets are very important and helpful tools to set up and develop your WordPress website. But sometimes we store more tools than we need for the near future. In this case the problem of overwhelming by the widgets can appear. The other situation that involves widgets` disabling can appear when you change your WordPress theme or make some other changes in the website design. Some widgets can no longer work efficiently with the new design set up.
Than you can decide to return to the previous version of design or just the need of some old-and-faithful widget can appear. All this cases need to be dealt with suitable approach. How to maintain WordPress website and admin panel in order and disable the unnecessary widgets? In this article we will desirable 3 of the most simple and efficient ways to deal with this issue.
Video has long consolidated its position as one of the most effective marketing tools of our time. Owners of WordPress sites and blogs can not ignore the overall trend, which dictates the availability of video in the marketing strategy of any serious internet project (even if it is not commercial).
The most popular video service of the world – YouTube – already has more than 1 billion subscribers. Every month, internet users download a number of videos that exceeds the amount of content produced by television from the early 70s of the 20th century. And more than 50% of all internet users watch the video daily. It would be extremely unreasonable to ignore such a huge audience with an impressive level of involvement in video content.
However, not all videos are equally useful for the development of your WordPress site or for brand promotion. A huge amount of content means more competition in the video marketing. So today we need to not just shoot a video, but to stand out in a qualitative way to attract the attention of users.
Today we will talk about the main trends of video marketing in 2017. These trends will help you to develop your WordPress site or blog in accordance with the wishes of a potential audience not only this year, but also in the next few. So, fasten your seat belts, we are departing to the amazing world of video blogging right now!
WordPress community is one of the largest and fastest growing on the internet. A free space for website development, design and content is an excellent driving force for the inspiration and work of millions of people around the world.
Most internet users see the WordPress platform from two perspectives: through the prism of regular visitors of WordPress sites and blogs or as WordPress administrators who create and support the work of such sites. However, today there is a large community of people who stand outside these two groups. People from this third group are engaged in professional activities in the field of WordPress administration, development, design or content-writing.
WordPress offers interesting and promising prospects for employment as a web developer, designer or copywriter who work exactly within the WordPress platform. On the one hand, this may seem like an artificial restriction for one’s own development – why not engage in professional activities for all kinds of sites? But experienced IT professionals know that honed skills in a narrow profile are much more valuable than general knowledge. In addition, the WordPress community can not be called a narrow circle of interests, because it consists of millions of users.
If you are just starting your career in IT or are thinking about switching to it, then you should definitely consider working with WordPress. For beginners WordPress developers, designers, copywriters and administrators, we have prepared a list of the top 9 sites to find a job within the WordPress platform. Choose a convenient service for yourself and dive into the exciting life of WordPress community together with us!
Grammar check and spelling play a more important role than commonly considered among the majority of internet users. In terms of business or a serious information project, the absence of errors in text content is a basic requirement for winning a good reputation among its audience.
The problem of checking grammar sooner or later comes before every person who writes the texts. Despite the high level of literacy, everyone can make occasional errors that are difficult to notice without additional proofreading of the text. And additional proofreading of the text significantly enlarge the time spent on creating content.
An adequate way out of this situation is to attract artificial intelligence to perform a simple, but long and tedious procedure for checking the written text. Unfortunately, even the most modern tools can not compare with a human as a text checker. However, they can significantly facilitate this task and save you a lot of time and effort.
Today we will review the 3 best tools for grammar check and spelling. All the tools from our list are free to use. In addition, there are many more WordPress plugins and browser extensions that perform similar tasks. But we have chosen the optimal tools for you in the ratio of ease of use and performance.
Working on the reputation of your business on the network is one of the most important and most complex tasks at the same time. The importance of reputation is justified by the open dissemination of information on the internet: one review can be read by millions of people around the world. The complexity of working on a reputation is based on a psychological factor: it is difficult to deal with angry or just negative people and respond to their reviews in a weighed and polite way, offering compensation in case of mistakes on your side.
However, working with a reputation does not end with the processing of feedback. Reputation depends on many nuances, and the main ones we will try to consider in this article. The good news is that the amount of work with reputation will always be correlated with the attendance of your site. This means that in the first months (and possibly years), this type of activity will not take much of your time. In addition, you can easily understand the level of popularity of your project in terms of the amount of time you spend working with a reputation.
At all stages of work on reputation you need to focus your attention on 9 critical aspects. Further we will consistently consider each of these aspects.
Domain name plays a very important role in the popularity and success of your project. An interesting, memorable and easy to write domain name will be an additional reason to visit your site, and a difficult domain name will deprive you of a certain percentage of potential visitors.
Any serious project begins with a thought-out strategy for the development and branding. Branding will always include the project name and interpretation of this name in the domain name of the site. Otherwise, you run the risk of encountering an insurmountable problem of an occupied domain name, on which the entire strategy of your branding is built.
The number of internet sites is very large and increases with every second. Therefore, choosing a good domain name, which is not yet occupied, can be a difficult task. One of the useful helpers in this matter will be an automatic service for the generation of domain names.
Today we will look at a list of free and efficient services for generating domain names so that you can choose a convenient option for your needs. All these services use artificial intelligence to form variants of domain names and immediately check the availability of the proposed options for use. Not all of the suggested options will be interesting and useful, but their number will allow you to select several suitable ideas for a real domain name.
Comments are an important part of your WordPress site`s life. The presence of comments on your posts is evidence of the readers` interest in the content of your internet project. In addition, comments are a good incentive to start a discussion among a less active audience, who will never start a conversation on their own, but will gladly join the already existing one.
Well-commented blogs have higher positions in search results. This occurs due to the improvement in the behavioral factors of the site ranking. In other words, you increase the length of time users stay on the site, the depth of pageviews, and reduce the failure rate. In accordance with the improvement of these indicators, search engines start to treat your site better.
Involving users in commenting is a fairly complex process. For this reason, a large number of modern blogs have no active commentators. However, the opportunities for attracting active commentators are quite broad and accessible. The main point is that using these opportunities is necessary in a complex manner. Only in this case they will bring the desired result.
Today we will talk about the simplest and most accessible methods for involving your audience in the commenting process. All these techniques are better to apply from the very first day of your internet project`s life. In this case, the process will be faster and more efficient. But do not despair if your project already has a rich history, good attendance, but very few comments. This situation can be gradually corrected if you follow the advice that we give in this article.
The owner of any WordPress site wants users to remain on the pages of his internet project as long as possible. This desire can be justified by various reasons — from the wish to share interesting information to the desire of selling goods or services through a web site. However, not all WordPress site owners know how they can affect the amount of time visitors spend on their site.
Today we will talk about the goals of increasing the duration of the users session on your site and how to achieve this result. We will look at the simplest but most effective methods that will not require a WordPress administrator to have special knowledge or skills. In addition, you will learn how to quickly evaluate the results of work to increase the duration of the users presence on the site.
The first months of 2017 are behind us and now is the time to look into the future and assess current trends of 2017. Any WordPress Site administrator must always look towards the future to keep up with the new trends of design, user interface and content delivery style for his or her readers.
It is impossible to list the number of current trends completely within a single review. In addition, trends tend to be complemented and change over time. At the moment, we consider the most important and interesting trends that will definitely affect the development of WordPress sites during the current year.
Some of the trends that we will now consider, are already used by leading projects and WordPress sites on other platforms. If you already use at least half of the trends listed here, then your project is clearly on the right way to success. If all of the following will be a novelty for you, then you still have time to implement all these methods.
Caching plugin allows your WordPress website to load much faster. The download speed of the site is a key indicator of the quality for any modern website. A huge number of people expects your site to download within 2 seconds or even faster. Fortunately, the choice of tools for properly caching is quite wide and available to every administrator of the site on the WordPress platform. It remains only to decide which of the existing tools will be best for your site or blog.
Now the most popular caching plugins are W3 Total Cache and WP Super Cache. We will carry out a comparative description of the two plugins, so you can make an informed choice. In addition, in this article we will examine the principle of caching plugin operation. Without this knowledge, it will be hard for you to appreciate the advantages of the tools that we will be talking about here.
The commerce on the internet is expanding with each passing day. There Constantly appeare new online stores that offer unique products or services. WordPress is also a very popular platform to accommodate online store. There are many different approaches to creating and maintaining your own online store. Today we look at the two most popular methods that involve the use of WooCommerce and Shopify platforms.
The choice between WooCommerce and Shopify should be based on a conscious campaign, that is why we will try to highlight the most important moments for every online store owner. It should also be noted that the choice of a specific eCommerce platform should be based on the individual needs of each business line. However, in this article we will try to give a sufficiently comprehensive overview of the general characteristics of each platform, so you can make the right choices of your own.
Holidays are just around the corner. This means that it is time to think about how your website will be updated during your holiday. Of course, no one will force you to be constantly be present in the web and to communicate with your target audience on Christmas Eve. However, constantly reminding about yourself is the thing you can perform even without your personal intervention.
In this article, we will discuss the most basic and vital techniques to maintain the most important features of a WordPress site during your vacation. Tools for automatic maintenance of a WordPress site activity are provided by the modern plugins and some basic features of the WordPress platform.
Our advice will be useful for WordPress administrators that promote their sites on their own or are planning to arrange a holiday for all the staff involved in the development of the site. Some of these tips will be useful not only during the holidays. After all, you do not devote your WordPress website or blog 24 hours a day. Consequently, the automatic monitoring tools will be useful in everyday life.
Now let us consistently analyze what plugins and capabilities will allow you to set up automatic operation of your WordPress site.
We have previously written about, how much should you spend on a WordPress site. If you are already familiar with this information, you know that one should spend a lot of money for this purpose. Any internet project needs constant attention and updating. And sites on the platform WordPress are no exception. However, there are ways to improve your website or blog without any financial investments.
In this article, we will discuss a simple, effective, and (most importantly) free methods to improve the performance of your WordPress site and amaze its users. You can adopt them all or choose the most suitable to begin work on the optimization of your site. This process can occur gradually and do not affect all aspects of project activities at the same time. But in the end you will come to the knowing that the process of improvement never stops.
Usability is the key to keep your site visitors` attention. Usability determines the degree of comfort for users of the site on the WordPress platform and their chances to return to the pages of your web project. Of course, usability is not the only important part of your website or blog, but one can not develop any project without it.
Today we will talk about the basic methods of improving the usability of any WordPress site. The science of usability is much deeper than it may seem at first glance. But you can acquire the comprehensive knowledge about it only gradually, along with the acquisition of site management and experience on WordPress. So we start with the simple tips that can be applied even by novice website owners on WordPress site platform.
On the other hand, if you are an experienced administrator, but have not yet been taken these steps to improve usability of your site, then moving on does not make sense. Check how much does your internet project comply with the requirements and parameters, which we present below.
Experienced website owners on WordPress know how important it is to segment the audience of readers. This way you can provide the best content for each group of visitors and the better involvement for them in the commentary of interesting entries on the website or blog.
One tested method to segment the audience on WordPress website is to create a custom menu to show it only for the logged in users. In addition, this tool allows you to further motivate users to register on your site to see the hidden pages.
In this Quick Tip article we will analyze in detail how to quickly create a custom menu, which you will be able to show only for the logged in users of your site. To be effective, you need a premium WordPress plugin called Superfly.
WordPress does not display ID of any page, post, category or tag on your Dashboard by default. ID may be required when you write your own code to customize a particular theme or plugin (or create them from scratch).
Today we share with you a simple and obvious way to find the ID for any page, post, category or tag on WordPress. This method does not assume installation of any additional plugins or extensions for WordPress and is based solely on default features of modern browsers.
Facebook has already overcome the simple status of a platform for communication and entertainment. Today, this social network is a powerful tool for marketing and sales for participants from around the world. The first of these features has been ensured by the Facebook administration, which has provided its users with special tools for conducting business and measuring the parameters of its success. Thus, with the help of Facebook, you get advertising platform with huge opportunities for analytics.
Facebook audience has already exceeded 1.7 million. But this social network is constantly improving and changing. So if you want to grow with it, then you need to constantly keep abreast of events. Where to get started on Facebook and how to effectively synchronize it with your site or blog on WordPress?
In this article, we will examine the most simple and effective ways to attract an audience of Facebook to your website and vice versa. Using these two tools simultaneously can give amazing results to increase audience awareness of your brand or your person. Also we recommend you to read the article, which contains general tips on creating a successful advertising campaign in social networks.
People tend to make mistakes. And the owners of sites on the WordPress platform is not a miraculous exception. However, various mistakes lead to different consequences. Site administration errors can lead to loss of potential and existing audience as well as to the loss of good reputation in the internet.
As in any other case, you can learn from your mistakes or learn from others’ missteps for your own benefit. We hope that this article will help you avoid the most terrible mistakes, that the site administrator on WordPress is able to make.
We will focus on the interaction with the audience of your site and possible mistakes in its implementation. You can also preview our previous publication about common technical mistakes that site owners on WordPress often make. So, here are the basic nuances which you should avoid:
Text content is the basic element of your potential audience engagement and sales. Visual content will draw initial attention to your website or blog, but visitors will not look at the image forever. They need something more. Useful and interesting texts will be the key for involvement and gradual incensement of the audience at a long distance. But how to create content that will meet these goals? We will reveal the basic techniques of creating a great text content in this article.
The most common mistake of beginners is to transfer their own needs and desires to the potential audience of the site. So we are trying to fit visitors of your site to ourselves. This approach is not right. If you want to create interesting content for your readers (rather than yourself), then you should consider some important rules of the game. Next we will talk about 6 consecutive steps that will allow you to get closer to your readers and create interesting content for them.
We have already talked about the value of email marketing and the importance of attracting new audiences through this channel of communication with your readers. But before you begin your march to success, you should take the first positive step. This step is the creation and gradual expansion of the base of subscribers for your newsletter.
There are many ways to collect and increase the list of subscribers. We will consider the black methods that can lead to spam filters sanctions. Such an approach is short-sighted and dangerous. Instead, we have collected the top 5 effective and relatively simple ways to build and expand your list of subscribers.
After reading these tips, you will be able to choose the optimal strategy depending on all the features of your project on the WordPress platform. However, we recommend using a combination of all these strategies, considering reasonable limitations. In this case, restrictions will be directed to ensure that newsletter does not bother the audience too much.
Social media has become an integral part of any modern marketing strategy. Despite the widespread popularity of social media, many still do not have a clue how to approach the creation and implementation of strategies in this field of activity properly. Especially if you are a beginner, it would be difficult to identify the main landmarks of your own. Therefore, we have collected the basic rules for creating a successful marketing strategy in social media for you. Consistent adherence to these rules will allow you to better understand the social media, to find out something interesting about its structure and value. Also you can discover a minimum determination of the main aspects that you need to consult with experts in SMM.
All the tips in this article do not require special knowledge or training. They just require a little amount of your time and a desire to understand the insides of social media. On the other hand, you should not expect a stunning effect within the application of these rules in practice. Remember that they are the basis and not the secrets of success within one day (such thing does not exist in any field of activity).
You have already started the project in WordPress platform and you are proud with the completed work? Of course, you have already passed the most difficult stage in the life of your internet project. Nevertheless, its life has just begun, and it means that a large layer of work is still ahead. Now you are looking forward to an exciting journey in the world of SEO, where the party is ruled by Google. Do not be afraid of the big difficulties, because WordPress and Google provide their customers with a friendly interface and comprehensive assistance in the form of various manuals.
But where to start your journey to success in a good position in the search results? How not to make a mistake at the first corner and make the Google indexing of your site fast and painless? This will be discussed in detail in this article.
Security has always been one of the most important indicators of the site`s success. Security ensures the stability of your internet project, the level of safeness of your data and the degree of site visitors care (no one wants to visit dangerous sites and get viruses).
The good news is that any site on the WordPress platform initially has an excellent safety level. This achievement is reasonably because of constant work of WordPress experts over the safety of the projects on this platform. As soon as there is a definite threat, WordPress admin panel offers to download updates to protect your site. It is really well-honed and reliable system.
So why there is a need to write about WordPress site security? It is all about the human factor. Lack of experience in site administration, reckless installation of plugins, add-ons and themes from untrusted sources, and the use of poor hosting – all these factors can threaten the security of your site even on a proven and reliable platform like WordPress. Let’s try to figure out how to secure your internet project from yourself.
Slow web sites irritate everyone. You do not want to visit even your own site, if it is loaded for too long. Now think about your visitors, who form their first impression of your internet project on a basis of those long seconds waiting, which they need to carry out before downloading the content of your site. In addition, Google has officially noted that the download speed of the pages is an important factor in ranking the site in the search engine results.
Let’s talk about specific numbers. Every second of site download waiting will cost you 7% of traffic for your project. If you are using the site to sell any goods or services, then every extra second of loading will result in a loss of revenue. Let`s suppose that your site has a turnover of $ 1,000 per day. In this case, every second delay at loading will cost you about $ 30 000 per year.
Now you understand how serious things are and it is time to move on how to overcome long load of your site on WordPress platform. We tried to collect only simple and effective ways to reduce the loading time of the site that do not require special knowledge in the field of programming and does not occupy a large amount of time on their implementation.
Trying new ways to increase conversions is something every business owner should do at least once a month. Most of us only tackle this issue of conversion only when there is a problem, and a site is not producing the conversion rate that is expected. The problem is, that when we are forced to improve the conversion rate, this is a time when we are usually more frugal regarding spending money, and most conversion related tools and plugin cost a great deal of money, other with a one time payment or more frequently with a monthly fee.
In this article I want to share 3 amazing conversion improvement plugins for WordPress, that are absolutely free and perform just as well as the paid alternatives. These are well supported and well updated plugins, that are offered for free because they make money on premium services. Don’t worry, I’ve made sure the free plan is sufficient enough to truly have a positive effect on conversions. Once you are swimming with the increased revenue, you can consider to go ahead and purchase the pro version. Read more →
One of the first things you have to decide when considering a website is if you want to hire a developer to build you software from scratch vs using a CMS like WordPress. Hiring a solid developer will most often get you the best result, but this can cost thousands or even tens of thousands of dollars.
Not everyone has the budget for that. The best thing about WordPress is that it is limitless, even for non-developers. It resides in a sweet spot between ease of use, control and flexibility. Below are 11 reasons why you should use WordPress for your business website. We had ten, but had to squeeze in one more, just to kick things up a notch. Read more →
In today’s post we are focusing on the advantages of building an online portfolio with WordPress. Traditionally we may think that a portfolio website is only necessary for visual artists or those in the creative field. This includes photographers, web designers, animators, videographers etc.
It’s a given that people who work in creative fields should have an online portfolio to showcase their work. The truth is that portfolio websites are useful for people in many different professions. Anyone who has a web presence and wants to show off their work can benefit from creating a portfolio on their website. The right presentation can make a big difference in the clients you attract and the people you connect with. Read more →
WordPress is very easy to use even for non-tech savvy people, but it can be confusing at first. Initially all the settings, options and features can be overwhelming. This usually subsides after a few weeks of regular use. Once you find your groove you will see that it’s a very efficient and useful tool.
Many beginners as well as experienced users find that WordPress serves its purpose, but they may be missing out on some useful features. WordPress is very powerful and has endless potential as a CMS. Getting to know your way around some key admin screen features can help you unlock some of that potential.
This can help you save precious time and money. It also helps you to optimize your workflow, making life a lot easier. Today’s article outlines some easy tips to help beginners get the most out of WordPress. Read more →
WordPress is a great CMS for SEO right out of the box, but optimizing your site for success will take some effort. Getting good results won’t happen overnight. You will have to stay consistent and keep up with the latest trends. The good news is that SEO is easy enough for anyone to learn.
Anybody with some basic knowledge will be able to apply it and get good results. WordPress SEO is all about gaining favor with search engines, mainly Google. Search engine optimization involves optimizing your text, link building, gaining popularity and your reputation. Below are some fast and effective SEO tips for WordPress. Read more →
The use of globalized technology is has changed the way we behave. Especially when it comes to shopping or searching for services online. More and more people are going online first before buying anything. As a small business owner, having a website is a necessary part of doing business in today’s world.
There are many business owners who wonder whether they need a website or not. For most industries it’s not even a question of whether you need an online presence, but how to manage it.
Ten years ago this definitely was not the case. But as the number of people who use the web approaches half of the world’s population – having your own website is standard. Even if you are already on Facebook, Twitter, Google+ or any other online social communities, having your own little piece of online real estate is a valuable asset. Read more →
People are more connected to the web than ever before. In the year 2000 there were approximately 17 million websites on the net. Today there are over 1 billion websites up and counting. The way people access the internet has changed the landscape of the web. With billions people using mobile phones to connect it’s important to have a mobile friendly website.
Conventionally when we think of someone sitting on the computer to browse the internet. But more and more people are using their cell phones or tablets to get online. Many people’s first experience with the internet are now through mobile phones. This is a trend that is not going away. It’s clear that mobile friendly websites are going to increase exponentially in the future. Read on to find out why you should optimize your site and some ways that you can do it. Read more →
Social interaction is a dominant force that drives behavior. Many people look to others to help them make daily choices like who to vote for, what hygiene products to use, which websites to visit, what to wear etc. Trends, memes, fads and movements all shift based on popular opinion.
Using other peoples’ preferences to determine which course of action to take is known as social proof. This phenomenon has led to the adoption of widespread cultural movements as well as short-lived one hit wonders such as bagel head or breading cats.
Recorded history contains many other tales of popularity driven by social proof rather than actual proof. This includes everything from harmless, regional fashion trends like backwards overalls to catastrophic economic bubbles involving the price of goods. Let’s not forget alchemy, manifest destiny, phrenology, low carb diets and of course, 4 loko. Read more →
Making money online isn’t easy at first. It can be difficult but once you find your bearings it can be very fruitful. One of the most attractive things about generating revenue online is that the costs involved are fewer than doing it offline. The main things you need are time, effort and patience. The hidden cost of earning money online is hours of time spent developing your strategy.
As a WordPress blogger, there are a couple ways you can make money off your self-hosted blog. There are many plugins that can help you manage your advertisements and get them seen.
The first thing you need to do is prime your site. You want to optimize it so you can receive the highest amount of traffic that you can get. This involves search engine optimization and social media networking. There are other techniques, but these two cost virtually nothing if you do it on your own. If you need help you can hire and SEO expert or social media wiz to get things started. Read more →
Although blogging and the way people interact with blogs is constantly changing, it’s been boiled down to somewhat of a science. Naturally it’s a mixture of creativity and proven techniques, along with some networking knowhow and web development skills. One thing is for sure, there’s no secret recipe for success and if you want to be successful, you’ll have to do a little experimenting.
I’ve been blogging as a hobby and professionally for a few years now. I kind of just fell into it and it’s become something I love to do. I don’t know if it was dumb luck or just thick headed persistence but I was able to blog about things I enjoy and make some money doing so. Read more →
Website security is becoming more and more important everyday. There are some simple steps anyone can take to defend against hackers and minimize vulnerabilities. It’s important to keep WordPress secure to protect your website from harm for a number of reasons. You can increase uptime, keep your data safe and make sure your site is in good working order.
Securing your website may seem like an afterthought, when it should be one your main priorities as the admin of a website. I know I didn’t pay much attention to security until one of my sites got hacked and I had to hire someone to help fix it. If I had taken the proper precautions I could’ve saved some time and money. Read more →
Every year business owners hope to get their page on the top of the best SERPs. The guidelines for a winning SEO strategy has changed dramatically over the past five years. Experts are always coming out with new tips on how to increase your search engine presence and maximize returns on your investment.
In 2015 we saw some interesting developments. As Google and other search engine’s AI continue to develop, so do the rules on how to increase your SERP rankings. Many sites will implement strategies that don’t reflect the current SEO landscape, resulting in wasted efforts and low rankings. Read more →
Are you ready to launch your WordPress website? Each day there are thousands of new websites are published. To makes sure your site is optimized properly and stands out from the crowd you’ll want to avoid some of the common pitfalls of publishing from the start. This article goes over some of the most common mistakes beginning WordPress users run into when launching their websites.
There’s nothing wrong from learning from your mistakes, but it’s always nice to learn from other people’s mistakes when you can. WordPress is very user friendly, but launching any type of website involves many variables. This makes it easy to overlook things, especially when you are a new user. Read more →
The world of web design is still catching up to the breakneck speed of technological evolution. Software innovations and design trends have already conquered the problem of cross-platform compatibility (for the most part). Ever since website design has been slowly adjusting to the needs of users everywhere. In 2014 we saw the rise and fall of many different trends.
We learned things like HTML5/CSS3 are still dominant, mobile-first will continue to grow, and minimalistic layouts are here to stay. Now that we approach the end of 2015 we have seen the rise and fall of even more trends. In 2015 we have also seen of certain staples and like flat design, responsive design and the use of high quality images become solidified. This article will discuss 8 WordPress website trends that have established themselves after the dusted has settled.
Finding innovative ways to get your work done isn’t always easy. The only true way to find your groove is to start doing things and refine your solution. After all, necessity is the mother of invention.
One of the biggest advantages a designer can have is access to the right resources. No matter how good you are, you can’t do it all alone. For beginners and experienced web designers alike it’s important to always look for better tools to develop your craft.
As Twitter continues to develop, more functions and features are added to enhance user experience. Many of these features mirror those of Facebook. Twitter Cards can be used for all types of content from videos and news articles to apps and products. Just add a few lines of HTML or use a plugin to add a cool Card to display content you share through Twitter. Summary Cards to make it easy to attach rich photos, videos and media to drive traffic to your site.
Summary Card – Title, description, thumbnail, and links to Twitter account
Summary Card with Large Image – Same as Summary Card with a large, noticeable image
App Card – A Card that details mobile apps and allows for direct download
Player Card – A card to provide audio, video, gifs or other media
Nowadays any 6 year old can tell you what Facebook, Instagram or Twitter is. Today’s workforce grew up alongside the modern web. They are expert users who intuitively navigate the internet having been connected the majority of their lives. Just about everyone is on some sort of social media platform for shopping, dating, sharing, connecting with friends or networking. We all know that social media has had a tremendous value and impact in modern society. Just how valuable is it? And how can you leverage social media to help gain more visibility?
Social media sites connect people that share common interests. Since the advent of social sharing sites, many causes have been won and addressed thanks to grassroots campaigns that started with nothing more than a single Facebook page. Many of today’s largest global political and social movements such as the Arab Spring can be largely attributed power of sharing through social media. Facebook alone has transformed from a place to connect with friends into an all-purpose boon to find jobs, advertise products, and push political agendas among other things. Juggernauts like Facebook and Twitter are here to stay so it’s important that you understand how to leverage these powerful marketing channels.
WordPress is hands down one of the best content management systems for SEO. A lot of people see spending the time required to get good search engine visibility as time wasted. Nothing could be further from the truth. Optimizing your site takes diligence and hard work, but it will definitely pay off. Using the tips offered in this article can help you optimize your WordPress site to gain more subscribers and improve your website. We think that good SEO should be an integral part of your online strategy. Checkout these WordPress plugins to help manage your SEO strategy.
Search engine web crawlers, also known as spiders, don’t spend a whole lot of time on your website. The web crawlers of today comb through your site and collect content, ignoring your meticulously placed CSS and HTML style elements. To begin with, it’s a good idea to pick a theme that places content at the top of the page. Most search engines will not scan past the first half of your page. There are just way too many pages to index and a third of a page is usually enough to get an idea of what a website is all about.
Bounce Rate is a term that you might have heard before. I know what you’re thinking and the answer is no. A bounce rate is NOT a measurement of times you can bounce up and down on your chair before a page is done loading. Bad jokes aside, a bounce rate IS a term used to describe the percentage of people who visit one of your webpages, and leave without viewing any other pages on your site.
This is based off the first page that is visited, known as the landing page. Many people confuse bounce rate with exit rate. Exit rate is a measure of visitors who left your site from a page. The bounce rate can be found using web analytic tools and is usually expressed as a percentage. If your bounce rate is 80%, then 80% of your sites visitors left after viewing one page. Here are four of the most common bounce rate scenarios:
WordPress is one of the most popular CMS on the internet. The best thing you can do when building a website through WordPress is make sure that it is secure enough. It is also true that you can never get your website security up to 100% but can definitely go for 99% milestone. This can also be accomplished by considering some small and big security factors while development. Having a WordPress website owner means that you need to take some extra care of your website in order to secure your and as well as visitors data. WordPress website development includes a wide range of free and premium themes, plugins and widgets for different purposes. These themes, plugins and widgets developed by the vast WordPress developer community around the globe. Below we’ll explain some tips to secure your WordPress website from majority of attacks.
By configuring the right type of permalink, you will be able to make your post adorable to leading search engine like Google and Bing. Adding a custom permalink to your post can also give you an extra edge on your SERP competitors as well. If you are not sure about how to configure your website’s permalink or which permalink setting would bring the best profit for your site, then keep reading this post.
Pingbacks are the comments created whenever one blog is linked to another and enable pingbacks. These are in fact the remote comments.
Something is being posted by a person on the blog. Another person posts something on his blog that is linked to post of some other person. When this occurs a pingback is automatically sent to the first person when both persons have blogs with enabled pingbacks. In order to create pingback, all that is required is to link to someone else`s blog post. In case of that post having pingbacks enables, blog owner sees an appearance of pingbacks in the comments section which they can then approve.
