Video has long consolidated its position as one of the most effective marketing tools of our time. Owners of WordPress sites and blogs can not ignore the overall trend, which dictates the availability of video in the marketing strategy of any serious internet project (even if it is not commercial).
The most popular video service of the world – YouTube – already has more than 1 billion subscribers. Every month, internet users download a number of videos that exceeds the amount of content produced by television from the early 70s of the 20th century. And more than 50% of all internet users watch the video daily. It would be extremely unreasonable to ignore such a huge audience with an impressive level of involvement in video content.
However, not all videos are equally useful for the development of your WordPress site or for brand promotion. A huge amount of content means more competition in the video marketing. So today we need to not just shoot a video, but to stand out in a qualitative way to attract the attention of users.
Today we will talk about the main trends of video marketing in 2017. These trends will help you to develop your WordPress site or blog in accordance with the wishes of a potential audience not only this year, but also in the next few. So, fasten your seat belts, we are departing to the amazing world of video blogging right now!