More targeted visitors to your website, product page, or landing page equates to more conversions and sales. It also means a higher search ranking on SERPs. But how can you strengthen your SEO techniques to drive more organic traffic?
If you’re dependent on web users to find your blog or website through online searches, boosting SEO strategy should be your top priority. That way, more consumers will find you online. According to research, 70% of online experiences start with a search, and Google page one gets the most clicks.
Also, 75% of searchers won’t click search results beyond the first page, and organic SEO traffic dominates other web traffic sources.
Graphic source: BrightEdge
So, how can you improve your content visibility and search ranking on Google page one? That is where powering your SEO techniques play a vital role. With Google’s continued algorithm updates, you have to adapt to search engine optimization movements.
How to amplify your SEO techniques to improve search ranking (5 steps)
The main reason for SEO optimization tips in marketing is to improve your position in search results and drive targeted organic traffic. This article shares the top SEO best practices that will improve your organic search ranking.
1. Rectify keyword cannibalization
Why is correcting keyword cannibalization so significant? Because Google crawlers crawl your website to understand what content you have on the page. The search engine spiders use keywords to determine what your blog represents.
So, when you have two or more similar pages on your site, the search engine bots will attempt to figure out the most appropriate content for the user’s search terms. And if the pages are too identical, Google bots may struggle and present the wrong page.
Thus, rectifying keyword cannibalism allows Google spiders to understand your pages better and rank your content.
What is keyword cannibalization?
Keyword cannibalization is a content creation process where you unwillingly target the same keyword terms on several blog pages. In view of this, when searchers enter a search query using those search terms, Google will make an effort to show users the best content for their search.
Keyword cannibalization is an issue that impacts your blog’s On-page SEO and searches ranking performance negatively. Why? Because multiple pages with similar focus keywords on your site means that you’re competing with yourself.
In other words, you’re spreading search traffic that will go to a single page and rank it higher on SERPs to several other pages. Follow these steps to repair the issues:
- Restructure your blog
- Merge identical pages
- Remove keyword citations
- Replace similar keyword terms
- Modify your internal link structure
- Apply 301 redirects
- Examine no-indexing links
You can use a software app like SE Ranking, SEMrush, or Ahrefs to find keyword cannibalism on your blog and correct them.
2. Harness schema markup to refine your SEO strategies
Schema markup is a code snippet on your blog or website that allows Google bots and other search engine crawlers to find and present relevant content to a user’s search terms. Put differently; a schema markup enables search engines to display the most informative content to users who’re searching for related data.
Once schema markup on your blog, it uses schema.org vocabulary or semantic language that search engines understand to provide context to puzzling webpages and create rich snippets that appear in SERPs.
As a result, it helps improve machine readability, allowing your site to appear more prominently on search results. Moreover, since Google emphasizes content relevance as a ranking factor, using schema markup on your site is crucial for improving a user experience (UX).
Source image via Ask Google Webmaster via YouTube
Given this, add schema markup to your site’s HTML Microdata to help you show up on SERPs.
How to add schema markup:
- Navigate to Google Structured Data Markup Helper
- Select which data you want to markup
- Copy and paste your page URL (the page you want to markup)
- Select the elements you want to markup, then
- Create HTML codes to add to your site
When you have these elements in place, you will get a code that is similar to the one below.
Screenshot from Google’s Structured Data Markup Help.
Next, add the code snippets to your blog’s HTML section. After that, use Google’s Structured Data Testing Tool to see what your web pages look like with schema markup.
These white hat techniques for SEO help increase content visibility, traffic, and click-through rates.
3. Use email marketing to boost your SEO strategy
Email marketing is not directly linked to or impacts SEO, but it is a crucial part of Off-page SEO that drives traffic to your site. Email marketing campaigns enable you to reach your targets and communicate your brand message.
Moreover, SEO and email use content to thrive; these marketing tools drive your website’s success through content. The more email recipients interact with your messages and click on your site, Google gets the signal that your content is helpful to your audience.
These indicators help improve SEO and ranking. For instance, when you email a blog article to your list with a compelling call-to-action (CTA), recipients who find the material exciting will click on your site link, read the content, and share it with their friends.
It helps increase “Time on Page” and reduce “Bounce rates.” Keep in mind that bounce rate and time on page are ranking signals that Google uses to boost your position on SERPs.
Other ways to use email marketing to amplify your SEO include:
- Use emails to understand user intent.
- Repurpose email newsletters to increase engagement and clicks
- Use automated email campaigns and sequences to drive web traffic.
- Build a robust inbound link portfolio with email marketing (more authority sites linking to your website will boost your ranking position).
- Take advantage of emails to attract return visitors to your website.
- Leverage email marketing to request customer reviews (online reviews are beneficial to local businesses. They are critical local ranking factors).
4. Publish more evergreen blog content
Why should you care about creating evergreen content? Because they are timeless pieces of helpful blogs that people are always searching for online. For this, they remain relevant and drive consistent web traffic year-round. Such blog posts educate your readers and keep them coming back.
Furthermore, evergreen articles are essential for improving SEO best practices because they’re informative and well-optimized for searches and continues applicable to your target audience for the longest.
More people will bookmark the material, reference it, and share the posts across social media and other marketing channels. These signals help Google to rank your pages on SERPs.
However, to make gains with evergreen blog articles, ensure to create your posts around subjects that qualify for evergreen content. Additionally, apply the spatial order organization in writing to help the reader quickly analyze your content and get a sense of it.
5. Optimize for primary keywords and LSI keyword phrases
Why is voice search so popular in recent times? Because more people perform searches with question queries and related keyword phrases using voice search features and devices. Given this, consumers may search for:
- How to boost SEO techniques
- How to improve website traffic
- What are SEO best practices?
- What are the best techniques for SEO?
These search terms are related (LSI) keyword phrases to your focus keyword that consumers are searching online. They use these word phrases to find your blog or your competitors’ websites.
Therefore, intelligent content marketers now understand that they can use target and LSI keywords, such as questions people ask online to optimize blog articles and improve content visibility and search ranking. For example, I searched for “Blogging for beginners” and got the following results, as seen on the screenshot.
These are evergreen content ideas that will remain relevant for years to come. Creating blogs around such topics will drive targeted traffic, get leads, and rank higher on SERPs. Therefore, make a list of question keyword phrases and other related terms and use them to amplify your SEO content strategy.
The goal of improving your SEO strategy is to drive more traffic, increase leads, and boost SERPs ranking. And while there are many tactics for scaling your SEO techniques, the ten-pointers above are full-proof ways that will put you on page one of Google search results.
Therefore, apply the SEO tips above and continue testing your performance to pinpoint what works best for your blog. Also, measure your results and improve what is working. Don’t forget to use the best SEO tools to manage workflow and generate better results.
Will you like to add more SEO hacks that will help our readers? Please, tell us in the comments below!
About the author
Moss Clement is an expert B2B business writer providing article & blog post writing, ghostwriting, content marketing, proofreading, and editing services for B2B marketers. He is the founder of Moss Media and content manager at Writers Per Hour. Moss works closely with B2B marketers, helping small & medium-size businesses build their online presence and brand reputation by consistently delivering evergreen content that converts.