5 Effective Ways to Power Your SEO Techniques to Boost Website Visibility

More targeted visitors to your website, product page, or landing page equates to more conversions and sales. It also means a higher search ranking on SERPs. But how can you strengthen your SEO techniques to drive more organic traffic? 

If you’re dependent on web users to find your blog or website through online searches, boosting SEO strategy should be your top priority. That way, more consumers will find you online. According to research, 70% of online experiences start with a search, and Google page one gets the most clicks. 

Also, 75% of searchers won’t click search results beyond the first page, and organic SEO traffic dominates other web traffic sources. 

Graphic source: BrightEdge

So, how can you improve your content visibility and search ranking on Google page one? That is where powering your SEO techniques play a vital role. With Google’s continued algorithm updates, you have to adapt to search engine optimization movements. 

How to amplify your SEO techniques to improve search ranking (5 steps)

The main reason for SEO optimization tips in marketing is to improve your position in search results and drive targeted organic traffic. This article shares the top SEO best practices that will improve your organic search ranking.

1. Rectify keyword cannibalization

Why is correcting keyword cannibalization so significant? Because Google crawlers crawl your website to understand what content you have on the page. The search engine spiders use keywords to determine what your blog represents. 

So, when you have two or more similar pages on your site, the search engine bots will attempt to figure out the most appropriate content for the user’s search terms. And if the pages are too identical, Google bots may struggle and present the wrong page. 

Thus, rectifying keyword cannibalism allows Google spiders to understand your pages better and rank your content. 

What is keyword cannibalization?

Keyword cannibalization is a content creation process where you unwillingly target the same keyword terms on several blog pages. In view of this, when searchers enter a search query using those search terms, Google will make an effort to show users the best content for their search.

Keyword cannibalization is an issue that impacts your blog’s On-page SEO and searches ranking performance negatively. Why? Because multiple pages with similar focus keywords on your site means that you’re competing with yourself. 

In other words, you’re spreading search traffic that will go to a single page and rank it higher on SERPs to several other pages. Follow these steps to repair the issues:

  1. Restructure your blog
  2. Merge identical pages
  3. Remove keyword citations
  4. Replace similar keyword terms
  5. Modify your internal link structure
  6. Apply 301 redirects
  7. Examine no-indexing links

You can use a software app like SE Ranking, SEMrush, or Ahrefs to find keyword cannibalism on your blog and correct them. 

2. Harness schema markup to refine your SEO strategies

Schema markup is a code snippet on your blog or website that allows Google bots and other search engine crawlers to find and present relevant content to a user’s search terms. Put differently; a schema markup enables search engines to display the most informative content to users who’re searching for related data. 

How? 

Once schema markup on your blog, it uses schema.org vocabulary or semantic language that search engines understand to provide context to puzzling webpages and create rich snippets that appear in SERPs. 

As a result, it helps improve machine readability, allowing your site to appear more prominently on search results. Moreover, since Google emphasizes content relevance as a ranking factor, using schema markup on your site is crucial for improving a user experience (UX).

Source image via Ask Google Webmaster via YouTube

Given this, add schema markup to your site’s HTML Microdata to help you show up on SERPs. 

How to add schema markup:

  • Select which data you want to markup
  • Copy and paste your page URL (the page you want to markup)
  • Select the elements you want to markup, then
  • Create HTML codes to add to your site

When you have these elements in place, you will get a code that is similar to the one below.

Screenshot from Google’s Structured Data Markup Help.

Next, add the code snippets to your blog’s HTML section. After that, use Google’s Structured Data Testing Tool to see what your web pages look like with schema markup. 

These white hat techniques for SEO help increase content visibility, traffic, and click-through rates. 

3. Use email marketing to boost your SEO strategy

Email marketing is not directly linked to or impacts SEO, but it is a crucial part of Off-page SEO that drives traffic to your site. Email marketing campaigns enable you to reach your targets and communicate your brand message.

Moreover, SEO and email use content to thrive; these marketing tools drive your website’s success through content. The more email recipients interact with your messages and click on your site, Google gets the signal that your content is helpful to your audience.

These indicators help improve SEO and ranking. For instance, when you email a blog article to your list with a compelling call-to-action (CTA), recipients who find the material exciting will click on your site link, read the content, and share it with their friends. 

It helps increase “Time on Page” and reduce “Bounce rates.” Keep in mind that bounce rate and time on page are ranking signals that Google uses to boost your position on SERPs. 

Other ways to use email marketing to amplify your SEO include:

  • Use emails to understand user intent.
  • Repurpose email newsletters to increase engagement and clicks
  • Use automated email campaigns and sequences to drive web traffic.
  • Build a robust inbound link portfolio with email marketing (more authority sites linking to your website will boost your ranking position).
  • Take advantage of emails to attract return visitors to your website.
  • Leverage email marketing to request customer reviews (online reviews are beneficial to local businesses. They are critical local ranking factors).

4. Publish more evergreen blog content

Why should you care about creating evergreen content? Because they are timeless pieces of helpful blogs that people are always searching for online. For this, they remain relevant and drive consistent web traffic year-round. Such blog posts educate your readers and keep them coming back.

Furthermore, evergreen articles are essential for improving SEO best practices because they’re informative and well-optimized for searches and continues applicable to your target audience for the longest.

More people will bookmark the material, reference it, and share the posts across social media and other marketing channels. These signals help Google to rank your pages on SERPs.

However, to make gains with evergreen blog articles, ensure to create your posts around subjects that qualify for evergreen content. Additionally, apply the spatial order organization in writing to help the reader quickly analyze your content and get a sense of it.

5. Optimize for primary keywords and LSI keyword phrases

Why is voice search so popular in recent times? Because more people perform searches with question queries and related keyword phrases using voice search features and devices. Given this, consumers may search for:

  • How to boost SEO techniques
  • How to improve website traffic
  • What are SEO best practices?
  • What are the best techniques for SEO?

These search terms are related (LSI) keyword phrases to your focus keyword that consumers are searching online. They use these word phrases to find your blog or your competitors’ websites. 

Therefore, intelligent content marketers now understand that they can use target and LSI keywords, such as questions people ask online to optimize blog articles and improve content visibility and search ranking. For example, I searched for “Blogging for beginners” and got the following results, as seen on the screenshot.

These are evergreen content ideas that will remain relevant for years to come. Creating blogs around such topics will drive targeted traffic, get leads, and rank higher on SERPs. Therefore, make a list of question keyword phrases and other related terms and use them to amplify your SEO content strategy.

Wrap Up

The goal of improving your SEO strategy is to drive more traffic, increase leads, and boost SERPs ranking. And while there are many tactics for scaling your SEO techniques, the ten-pointers above are full-proof ways that will put you on page one of Google search results. 

Therefore, apply the SEO tips above and continue testing your performance to pinpoint what works best for your blog. Also, measure your results and improve what is working. Don’t forget to use the best SEO tools to manage workflow and generate better results. 

Will you like to add more SEO hacks that will help our readers? Please, tell us in the comments below!

About the author

Moss Clement is an expert B2B business writer providing article & blog post writing, ghostwriting, content marketing, proofreading, and editing services for B2B marketers. He is the founder of Moss Media and content manager at Writers Per Hour. Moss works closely with B2B marketers, helping small & medium-size businesses build their online presence and brand reputation by consistently delivering evergreen content that converts.

How to Pimp Your Website with SVG Animations

Different screen sizes, resolutions, and aspect ratios make it difficult to offer a consistent visual experience. This is especially true for those who want to represent the best pixels.

Scalable vector graphics (SVGs) help us solve part of this problem decently. SVGs can be really helpful on certain points and create a more visually impressive experience without putting too much pressure on the web browser or affecting the loading time.

But you may be wondering what is SVG and what are vector graphics?

Table of Content

  1. Scalable vector graphics
  2. The foundation of SVGs – the path
  3. SVG Animations: This is how animation comes into play
  4. Animate objects with SVG paths
  5. SVG animations with JavaScript
  6. Lottie animations as an easy solution
  7. Conclusion

Scalable Vector Graphics

SVG is an image format based on XML and works similarly to HTML. It defines various elements for several well-known geometric shapes that can be combined into markup to create two-dimensional graphics.

Vector graphics, therefore, make it possible to display two-dimensional graphics that are not based on pixels but consist of paths and geometric shapes. The advantage here is that the picture can be scaled infinitely- unlike pixel images – without any quality loss.

Like HTML, the SVG specification is an open standard developed in 1999 by the World Wide Web Consortium (W3C).

All major web browsers have been supporting SVG rendering for some time, so your website always remains responsive despite the use of SVG elements.

The Foundation of SVGs – The Path

To know how to animate SVG objects, you first need to understand their structure and, most importantly: the path.

The path element is a basic shape that can be used to create almost any complex 2D profile.

The element works with a sequence of drawing commands. The component accepts this sequence of drawing commands through the d attribute.

For example, for a right triangle, it would look like this:

<path d=“M10 10 L75 10 L75 75 Z“ />

You can think of a virtual pen drawing on the screen, and the drawing comment in the path element only controls the pen. In the above example, the pen is directed to go to position (10, 10) (M10 10), draw a line to (75, 10) (L75 10), then draw a line to (75, 75) L75 75, and then close the path by returning to the starting point (Z).

In addition to L (line too) and M (move to), there are drawing commands like arcs (A), square Bezier curves (Q), cubic Bezier curves (c), and more. So, you can create even more complex shapes and graphics in SVG.

SVG Animations: This Is How Movement Comes into Play

One way to animate SVG graphics is to use two SVG attributes, stroke-dash array, and stroke-dash offset.

The stroke-dash array attribute controls the pattern of dashes and spaces used to stroke the path. The attribute still allows you to convert lines into a pattern of strokes and spaces instead of a continuous ink stroke.

If SVG images are part of the web browser’s DOM (Document Object Model), then the attribute can also be configured using CSS.

Similarly, the stroke-dash offset attribute (which indicates how far into the stroke pattern the stroke should begin) can also be controlled via CSS.

These two SVG attributes can be used together to animate SVG paths and give the viewer the illusion that the paths are being drawn incrementally.

To animate this path (as it is drawn gradually and smoothly on the screen), the stroke (and gap) lengths of the strokes (and gaps) must be set equal to the path length using the stroke-dash array attribute. This is done so that each stroke’s length and the gap in the dashed curve are similar to the entire path’s length.

Next, you will set the stroke to offset 0 using the stroke-dash offset attribute, which will make the path appear like a solid curve on the screen. If the stroke offset is set to the curve’s length, you will get an invisible angle.

Now, by animating the stroke-dash offset property, you can slowly display the curve on the screen.

You can use the same principle but go one step further with more paths.

Stroke Dash Array and Stroke Dash Offset are two compelling attributes that allow you to apply a wealth of animations and effects to your SVG paths.

Animate Objects Along SVG Paths

Another great thing you can do with SVG and CSS is the animation of objects or elements by following a path.

There are 2 SVG attributes that you can use for this animation.

Offset Path: The offset-path CSS property defines the offset path on which the element is positioned.

Offset distance: Offset distance CSS property defines a position along an offset path.

By combining these two properties, you can easily create great animations.

Then you will get the new element Div.ball.

This element can be anything, a DIV, an image, text, or whatever. The idea of this example is that by using offset-path and offset-distance, you can give the element a way to follow and the corresponding element will move through the path.

SVG Animations with JavaScript

If you want even more complex SVG animations, you can always use JavaScript.

However, JavaScript makes it much easier to get the animation techniques described in the previous section.

Before you do “hard code” to calculate the path length with CSS, thanks for the JavaScript Function path.getTotalLength (); it is possible to calculate the path’s length on the fly and use it if necessary.

Besides, several libraries are already available when using JavaScript, making SVG animations more accessible than ever.

For example, Snap.SVG makes it easier to draw SVG images with the help of JavaScript and makes it easier to animate them by simply running the .animate ({}) command.

Another library, anime.js, allows you to follow the SVG path with just a few code lines.

In the field of data visualization, the D3.js library is particularly suitable and is very popular.

Lottie Animations as A Simple Solution

The After Effects plug-in “Lottie” developed by Airbnb offers a user-friendly alternative to the earlier solutions. It is available for After Effects and can be easily created and exported there.

After creating the JSON file as an export file, it is converted to animated images in the browser using the Lottie’s JavaScript library.

Conclusion

Vector graphics are a suitable image format because they are Infinitely scalable and easily adaptable.

Because vector-based graphics can do anything without pixels, therefore they are very lightweight, and do not affect the performance or speed of the website despite the complex 2D concepts.

Vector graphics can be animated using CSS and JavaScript to illustrate and highlight the content of the selected website.

SVG animations also serve their purpose as fine decoration. As a simple technique, they can provide a unique website in the sense of modern style.

CSS and JavaScript options are also available for animation. While the former is usually more complex and time-consuming, there are already many libraries available when using JavaScript that can make it easier for you to animate SVG elements.

If you have any questions about SVG animations, feel free to drop us a message on Luke Media. We accept English questions too.

Cyber Monday and Black Friday 2020 WordPress Deals

Envato Cyber Week Sale

Cyber Monday and Black Friday awesome deals are coming to Envato Market for all WordPress website owners who want to get some hot premium plugins and themes at 50% off! This year`s campaign starts on Tuesday, 24 November (12:00 AM EST) and ends on Tuesday, 1 December (12:00 PM EST) 2020. It means we should prepare ourselves for a whole week of delicious deals!

With this article, we bring you the premium items from Envato Market chosen by the platform representatives: best WordPress themes and best WordPress plugins to purchase within Cyber Monday and Black Friday 2020 campaign.

Bonus! Top 40 WordPress items’ list from Envato Market is now available — 20 of the best selling WordPress plugins and themes at 50% off!

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