WordPress gives great opportunities for the development of eCommerce projects. The chance to create your online store for free within a WordPress platform is really promising, but you would need much more than a WordPress theme with a bunch of plugins to make your eCommerce project successful.

One of the most important things on your way to the glory among thousands of competitors in online sales is your content. The ability of your WordPress website to attract visitors and convert them into loyal customers is mostly dependent on the quality of your content and its correspondence to your potential audience demands.

Product buying guides represent one of the most amazing opportunities to attract users’ attention and keep them engaged within your WordPress eCommerce project. We will observe the features of product buying guides and will look precisely at the first steps of creating your own product buying guide for a WordPress website.

The process of a WordPress website development implies a lot of communication with your potential audience by means of various texts. Lots of guides aim to teach how to draw and keep website visitor`s attention but only a few of them pay attention to the question of text readability. In other words, text readability is mostly underestimated.

Readability score is a measurable indicator of the success of your texts. This score shows you how easy or how difficult is it for your website visitors to understand what you say within your texts. The problem is that usually we can not estimate the difficulty level of a text written by ourselves. In this case modern WordPress tools can be very handy and do the analytics on an automated level, displaying tips on simplifying a text right inside your WordPress dashboard.

We will look at the term of readability score closer and learn how to use this knowledge for the sake of a WordPress project. Otherworldly, all you need to know about readability score is in the article below.

Brand strategy defines your whole attitude to a business you represent with a WordPress website. It is foremost important to determine and understand your goals and methods before coming to your target audience offering a brand strategy. Unfortunately, brand strategy remains underestimated by many businesses.

This article will be useful for the beginners in the field of WordPress administration and related marketing options. We will analyze the term of brand strategy and see how it can help your WordPress project to develop and earn more and more audience in the process. Moreover, we will take a look at 4 basic steps to create your own brand strategy within a WordPress website or blog you have or only are eager to create.

An exit-intent popup is an animal in comparison to other list building tools. The success rate can reach 35%, which is more than 8 times better than a simple opt-in form at the bottom of your website.

Moreover, the popup that appears on the exit gives you an additional chance to re-engage with your site visitor which is about to leave. So you can kill three birds with one stone — actively collect email addresses, reduce your store’s abandonment rate AND increase your sales.

Let’s dig and see what the exit-intent popup should be like to bring such great results.