Brand strategy defines your whole attitude to a business you represent with a WordPress website. It is foremost important to determine and understand your goals and methods before coming to your target audience offering a brand strategy. Unfortunately, brand strategy remains underestimated by many businesses.

This article will be useful for the beginners in the field of WordPress administration and related marketing options. We will analyze the term of brand strategy and see how it can help your WordPress project to develop and earn more and more audience in the process. Moreover, we will take a look at 4 basic steps to create your own brand strategy within a WordPress website or blog you have or only are eager to create.

An exit-intent popup is an animal in comparison to other list building tools. The success rate can reach 35%, which is more than 8 times better than a simple opt-in form at the bottom of your website.

Moreover, the popup that appears on the exit gives you an additional chance to re-engage with your site visitor which is about to leave. So you can kill three birds with one stone — actively collect email addresses, reduce your store’s abandonment rate AND increase your sales.

Let’s dig and see what the exit-intent popup should be like to bring such great results.

2018 is over: it means that the time has come to summarize the trends of WordPress premium themes over the year. We have gathered 10 of the best selling premium WordPress themes from Envato Market in the list above. This list can help you to choose your perfect WordPress theme for a rocket-speed website development in 2019.

Moreover, this top will help you to underline and analyze the trends of the last year. This knowledge will be especially helpful for those WordPress administrators who want to create new project in 2019. There is no success in the future without knowing the latest trends. Multipurpose WordPress themes remain on top but there are some specific topics` representatives in out list, which can show you the most interesting fields of activities from 2018. Use this knowledge to create a potentially popular project as soon as possible!

The question of security is the most important one for every web project, and WordPress website are not exceptions from this rule. The quality of your content, search engine optimization, customer support and all other comprehensive elements of work around a WordPress project could not be delivered to your audience properly, if your website has any type of malicious code. In other words, your website is hacked and is completely out of order, when some foreign code finds a way to implement itself within your project.

Fortunately, there are ways to prevent the appearance of any malicious code on your WordPress website. The prevention of hackers’ attack is much more effective and takes less time, effort and funds. Malicious code works like a disease, that is why the prevention actions are always better for the overall health of your project and its future.

We have gathered the most effective ways to prevent any malicious code within your WordPress projects in this article. These are plugins and services that help you to find any weaknesses onside a WordPress project and turn them into your strength. Moreover, these tools scan your website for any type of malicious code and find it before it can make any damage to your website performance. Check your WordPress website: if you do not have any of the listed above plugins (or their analogues), then it is time to think about the security of your WordPress website immediately.