Bounce Rate is a term that you might have heard before. I know what you’re thinking and the answer is no. A bounce rate is NOT a measurement of times you can bounce up and down on your chair before a page is done loading. Bad jokes aside, a bounce rate IS a term used to describe the percentage of people who visit one of your webpages, and leave without viewing any other pages on your site.
This is based off the first page that is visited, known as the landing page. Many people confuse bounce rate with exit rate. Exit rate is a measure of visitors who left your site from a page. The bounce rate can be found using web analytic tools and is usually expressed as a percentage. If your bounce rate is 80%, then 80% of your sites visitors left after viewing one page. Here are four of the most common bounce rate scenarios:
- Back button is clicked
- Browser is closed
- New URL is entered
- No activity. Session times out after 30 mins