A landing page is any web page that somebody lands on after clicking on a link from another web page. Most of the time landing pages are dedicated solely to a promotion or product. Typically you will be brought to a landing page after clicking a call to action (like one located in a promotional email). Landing pages are great for many different purposes from promoting events to marketing products. Jupiter makes it easy to build a killer landing page.
For most businesses that market online, a landing page is essential. Not everyone has the time or expertise to create a landing page from scratch. Many businesses choose to use pre-made templates from landing page services or website builders like Wix. There are some problems with doing things this way…
- Ready-made templates give you limited options for customization
- You will most likely need to sign up for a recurring payment plan
With Jupiter you get the best of both worlds — flexibility and ease of use. The benefits of using WordPress along with Jupiter is that you can install a beautiful template in seconds and customize anything you want. You won’t have touch any code at all, or sign up for any monthly payment plans. Use one of Jupiter’s templates or build yourself a landing page from scratch.Learn more about Jupiter
Building a Landing Page With Jupiter Template
Creating a landing page with Jupiter is as easy as clicking a button. All you need to do is install a template, activate it and customize it. You can also easily create one from the ground up with Visual Composer, but there are enough templates to help you build just about any type of landing page easily. Checkout the Jupiter’s documentation on how to install templates for a step by step guide on how to installing a template with Jupiter. After you activate the template, add your own content to make it unique.
What Are Landing Pages Used For?
Landing pages are needed for every niche. An effective landing page is will target an audience. You can build a landing page for things like ebooks, webinars, events, free giveaways, apps etc. Creating a landing page will allow you to guide your target audience towards conversion. Many times the goal is to either convert leads, generate leads or build awareness.
The most successful landing pages are very specific. Dedicated landing pages are designed to bring in traffic from focused marketing campaigns. A dedicated, standalone landing page has some advantages over home pages with nav menus that contain global links to other sections of your website.
- It makes analytics and testing much easier.
- It helps you funnel traffic where you want it to end up.
The reason people use dedicated, or standalone landing pages is because they have shown to be more successful than landing pages with things like global website navigation. However, there are no hard rules when it comes to building a landing page, just tried and true methods. There are endless variations and it basically comes down to what you are using it for.
Dedicated Landing Page vs Home Page
If you compare a landing page vs a home page, you may notice a lot of similar elements. Even though they share some of the same properties, the differences are easy to spot. A traditional homepage serves more of a general function. Usually a homepage like the one for Jupiter’s Taygete template is full of links and other information presented to peak interest.
Below we have an example of a dedicated landing page from one of Jupiter’s ready-made templates called Eukelade. This landing page is very focused. It’s designed for promoting an event and provides a way for visitors to “Stay Tuned” via social media or email. It’s very minimal and straightforward. This template is perfect for promoting an upcoming event or a coming soon page for a new website.
Below you can see another one of Jupiter’s landing page templates called Pecunia. This serves as as a landing page and links to a shopping cart so visitors can order food. Notice that there are plenty of visible places where visitors can click to order. There are also social buttons and an email subscribe form. This template efficiently accomplishes a specific goal, which is to get people to order delicious pizza. It’s working because I am hungry after looking at it and I just ate.
What Should You Include In Your Landing Page?
The goal of your landing page is simple, market your product. You want to create interest, promote whatever you are marketing (product, service, event etc.) and funnel traffic towards sales or leads. Remember, landing pages are one page. Often the call to action can lead to a shopping cart or submission form to close a sale.
Keeping things simple is a good rule. The design of the landing page should only be concerned with meeting your goal, which is to generate leads or sell. Only include what you need and nothing more. You want to keep your visitor’s attention focused on one thing.
Here are a four questions a good landing page should answer:
- What is being offered or promoted? What are the advantages of submitting my information?
- Why is this product/service/event useful? If you are selling try and make your product as irrestible as possible. If you are promoting an event try and create a sense of anticipation.
- Why does the visitor need to follow your call to action immediately? Give people reasons why they should order now. Create a sense of urgency. Phrases like, “Hurry while supplies last,” can help you get more conversions for people who are one the fence.
- How does the visitor get the offer? Make sure it’s easy for people to sign up, purchase or learn more about the offer.
There are many different ways to go about building your landing page. Some are more involved such as Jupiter’s IO template, a one page template with a nav menu that leads to sections of the landing page. Just like Eukelade and Pecunia, it’s very focused on promoting one thing. The design is clean, simple and there is a clear call
Landing pages should not include any navigation or links that serve any other purpose other than following your call to action. There are endless variations for building your landing page but typically they should have 3 things:
- Call to Action
- Visual Media
- A Value Proposition (promise of value)
Let’s look at Jupiter’s IO template as an example. Just like Eukelade and Pecunia, it’s very focused on promoting one thing. It’s clean, simple and makes it easy for people to buy the product. This template has all the elements you need to build a successful landing page. We will go through them below.
Call to Action
The call to action (CTA) is one of the most important things to include. Use it to direct your visitor’s attention where you need it. This should be the main focus. Jupiter’s IO template is designed to sell an app. As you can see from the screenshot above, there are two buttons with links to the app store. Notice the contrast in color. The design draws your eyes to the call to action, making it clear that you can get the app from either of the two buttons. Some common calls to action include:
- Sign Up Now
- Learn More
- Let’s Get Started
- Start Your Free Trial
- Create Your Account
At the bottom of the page there are also two more call to action buttons to keep the possibility of buying fresh in the users mind.
This is where you explain all the amazing benefits to be had from your product or service. In this case there are six headings with short sentences to support them. People lose interest fast. So keep it brief and explain the selling points of the product. Try to outline features and reasons why your product is worth buying. Don’t make things up, give people reliable information that they can bank on. Visual displays like sliders are also good ways to show off the product.
Another good way to display value is by using testimonials. If you are looking for a good testimonial plugin, checkout Excited! Testimonials for WordPress. This can add social proof to your website and nudge people in the right direction.
Make it easy for them to find out all the essential information about the product. Include any options or features to help people learn more about the product. This can give people who aren’t ready to buy something to think about.
The IO template has a tiered pricing table for people to look at. If you want to promote a certain tier of a pricing table, let visitors know why it’s a better deal. Notice that the stars directly over the purchase buttons, green check marks and plan features all try to up sell to the higher tiered packages. Other options you can give people may include social sharing buttons or links to more information on the product. Remember your ABC’s — always be closing. Any links should funnel traffic towards buying the product.
This template has a nav menu, but it’s still one page. The menu links to sections of the long scrolling page. The design of this landing page has lots of elements that work together making it look attractive and direct attention toward buying the product. This page uses all of the following:
- Clean, minimal design
- Eye Catching Color Schemes
- Color Contrast
- Directional Cues
- Call to Action
- Parallax Background
- High Quality Images
- Simple and Efficient Copywriting
- An Outline of Features
That’s all there is to it. By mixing all of these elements together you can create beautiful symphony of sales generating content. The hardest part of this whole process will probably writing the copy and adding your own content. If you are new to web design, it may take a bit of practice to balance everything, but it’s not hard. If you are looking for inspiration, checkout landing pages on Themeforest, Pinterest or Dribble. A Google search will also bring up tons of landing pages to give you ideas. Artbees, the theme author, also has a nice article on their website on How to Create a Killer Landing Page. Remember, keep it simple, direct and tailor your landing page to fit an audience.Get Jupiter