Guide to Google 4 Most-Important Ranking Algorithms

Guide to Google`s 4 Most-Important Ranking Algorithms

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SEO (search engine optimization) is one of the key factors of success for your WordPress website or blog. Some people may say, that SEO is dead but the only dead thing is the old attitude to how search engines rule the results they show to users. Internet is growing and developing constantly, and Google develops simultaneously to provide us with better answers to our questions. WordPress website owners should think about SEO factors starting from the very first day of their project.

The tricky part of understanding SEO is that Google (as well as any other search engine) does not reveal all the principles of its work. However, we do have enough of useful information about the search engine`s modus operandi to develop our web projects in the right direction. The better understanding of all the nuances may come further but to start with we have gathered the most important information about 4 of the newest Google`s algorithms. This information is a must-read for all WordPress website administrators.

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Ultimate Local SEO Guide for Your WordPress Website

Ultimate Local SEO Guide for Your WordPress Website

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Local SEO is the best strategy to get your closest target audience representatives. Moreover, every modern search engine optimization strategy begins with local tactics. Google gets loyal to businesses in internet that try to represent and advertise themselves among the local audience. The reason is that Google encourages the step-by-step development of an internet marketing strategy rather than ambitions of top position among all competitors within the worldwide search.

Local SEO is the strategy that has the greatest potential for small businesses with physical locations. The most prominent examples of successful local optimization strategies can be seen for restaurants, barber shops, local stores, SPA salons and other representatives of small business which often have their websites based on WordPress platform.

How to start your successful local SEO campaign and develop your WordPress website in accordance to it further – this is the main question we will try to answer within this article. The content will be divided into two parts: common local SEO basics and specific tips for the implementation of the strategy within your WordPress website.

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Initial Steps to Get Your WordPress Website Listed on Google

Initial Steps to Get Your WordPress Website Listed on Google

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Search engine optimization is known as one of the most important factors of any WordPress project`s success. Strictly saying, SEO is equal to your WordPress website`s popularity. That is why you should not miss any opportunity to improve your website due to the demands of search engines.

The main goal of search engine optimization is to cover all (or at least the majority of) demands of Google. We have recently shown the main share Google has in comparison with other worldwide search engines. There is no doubt that a beginner in the field of website administration should set up goals due to Google`s search engine demands.

It is also very important to take the right first steps after you install your WordPress website. One of such steps is the registration of your sitemap via Google Webmaster Console. In this article we will give you the detailed guide on how to make this first crucial step on your road to SEO success.

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Most Interesting Stats of Modern SEO

Most Interesting Stats of Modern SEO

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Search Engine Optimization (or SEO) can be determined as one of the most important parameter of any website, including those who are based on WordPress platform. Understanding of the SEO rules and following them are crucial not only for the position of your website in search engine query but also for the sake of your users` experience. It happens because SEO demands exactly the same things most users are looking for: intuitive navigation, clean and useful content, wide social sharing opportunities and so on.

The main problem of search engine optimization is that it is very complex and lasts without end. Experienced website owners have already managed to find their golden mean between perfectionism and reality in terms of SEO. But if you are one of the beginners in this field, then you probably need the guiding light.

We have gathered the most interesting facts from history and modernity of Search Engine Optimization to guide you through the raging sea of subjective opinions and experience which always float somewhere near the SEO. These facts will allow you to understand SEO from the inside and determine the most suitable strategies of developing your own web project due to its requirements and suggestions. The data in this article are supported with the amazing infographic by SeoTribunal.

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Best Analytics Solutions for WordPress

Best Analytics Solutions for WordPress

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Analytics is the key tool to understand what your potential and existing audience desires most and to create a successful content and UX strategy on this reliable basis. It means each WordPress website owner who wants to develop his or her project must have analytics tools and know how to use them.

Most WordPress website owners know only the most popular analytics tool provided by Google. Google Analytics is surely the most versatile tool but it can be too difficult especially for the beginners in the field of WordPress administration. That is why we decided to introduce you to some alternatives from which you can pick the most convenient for your goals.

We have gathered different analytics tools in this article to provide you with the deliberate choice. All of the provided analytics tools have proved themselves as reliable and user-friendly instruments of a WordPress administrator. Let us discover the most important analytics metrics and the tools that can keep you in touch with them.

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Performing a Keyword Research for Your WordPress Website

Performing a Keyword Research for Your WordPress Website

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Keyword research is not a SEO tool but also a versatile assistant in the creation of your content strategy. Keyword research should be performed for any website that aim to constantly grow its audience and engage the existing one. Basically, it is one of the first tools you should use while creating your WordPress project.

Some website owners rely purely on their sense of the audience and its demands. Unfortunately, this method is very unreliable because the audience`s wishes are constantly evolving and changing. Today`s trends can lose their popularity tomorrow. That is why you should be well-informed about user requests every day.

Lots of tools have been already created to help website owners with the task of constant keyword research process. These tools perform deep analytics of user requests and behavior to provide you with the full map of active trends. We have gathered the most versatile and popular tools for keyword research for your convenient decision making.

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Best Content Marketing Tools for WordPress

Best Content Marketing Tools for WordPress

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There are numerous strategies to increase your website users` engagement through a good content. And we have already given some basic tips on creating a perfect text content for your WordPress website. But there are also different prospective from which you can improve your content marketing strategy significantly.

One of such prospective is a group of WordPress plugins which help you to improve your content automatically or give useful pieces of advice while you are creating a new post or page. These content marketing tools are created by experts to provide professional support for beginners in the field of WordPress website administration and development.

We have gathered the most interesting and useful plugins and services for content marketing improvement in this article. These tools will take your content to a new level of user engagement, especially when used in appropriate combination for your website audience and its unique needs.

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Essential WordPress SEO Plugins in 2018

Essential WordPress SEO Plugins in 2018

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Search Engine Optimization (SEO) is one of the most important parts of your WordPress website`s development. There is no use in any attempts on content creating or traffic engagement, if your website is poorly optimized due to search engine demands.

Moreover, the process of search engine optimization can never be finished or dropped because of its prime importance to any web project. Even the projects that are only in your plans should contain the main SEO strategies and milestones.

On the other hand, it is a pretty difficult task to handle all the SEO nuances by yourself. That is why WordPress developers have created lots of useful plugins dedicated to SEO. These tools help a WordPress admin to detect all possible mistakes before they could be made and to avoid them in the most effective way.

Since there are lots of SEO plugins for WordPress, there appear the problem of choice. Normally, you do not need more than one good SEO tool for your WordPress project. Which one is better though? We will try to help you with this choice. We have gathered the best of the trending SEO plugins for WordPress in this article. Enjoy the list and choose wisely!

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Showing Your WordPress Site in Google Answer Boxes

Showing Your WordPress Site in Google Answer Boxes

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Google answer box is an additional feature of the search engine that helps users to find a quick and short answer to a concrete question. This block appears on the top of all search results if Google evaluates users request as a question and if the search engine has found a good answer to it.

Google answer box shows not only the text, but also the corresponding picture and link to the source of content. Usually users further to search some other information if they simply found the concrete answer in this special top block. But the research shows that the answer block gets up to 50% of clicks from users who see it. That is why this place of Google search results is very valuable for any WordPress admin who wishes to develop his or her project and grow its audience.

Today we will focus on the methods to enhance your chance of appearing at Google answer boxes and getting new visitors for your WordPress website or blog. In this article you will find common advice about SEO and content tricks for making your web pages more relevant to users` question queries.

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Increase the Time Visitors Spend on Your WordPress Site

Increase the Time Visitors Spend on Your WordPress Site

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The owner of any WordPress site wants users to remain on the pages of his internet project as long as possible. This desire can be justified by various reasons — from the wish to share interesting information to the desire of selling goods or services through a web site. However, not all WordPress site owners know how they can affect the amount of time visitors spend on their site.

Today we will talk about the goals of increasing the duration of the users session on your site and how to achieve this result. We will look at the simplest but most effective methods that will not require a WordPress administrator to have special knowledge or skills. In addition, you will learn how to quickly evaluate the results of work to increase the duration of the users presence on the site.

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Optimizing WordPress Blog Posts

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Search Engine Optimization is crucial not only for your site in common, but for every WordPress post you create. If you have already created a unique text and visual content, but have not optimized it for search engines, the chances of losing potential readers are quite high. It makes no sense to risk huge losses among the target audience, as modern tools for WordPress offers convenient features for fast optimization of any post.

One of the most important instruments for optimizing is the Yoast SEO plugin. Today we look at all the possibilities of this plugin for easy optimization of each new WordPress posts. The main advantage of Yoast SEO plugin is its versatility. With this tool, you will be able to optimize not only the pages` meta tags while creating a new post, but also the settings of social sharing and more advanced options.

There are other useful tools for the optimization of WordPress posts. Also, do not forget about the built-in capabilities of the WordPress admin panel. We will analyze all these features in detail in this article. With the help of this walkthrough, you will be able to easily build SEO-optimized content, which will be better ranked in the search engines results.

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Yoast SEO Plugin — Full Guide for WordPress

Yoast SEO Plugin — Full Guide for WordPress

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Search Engine Optimization (SEO) pursues two goals: to improve the position of your site in the search results on thematic requests and optimize user interaction with your site. These factors are crucial for the development of any project on WordPress, so ignoring SEO is impossible. However, site optimization may seem a complicated and confusing process for the novice website owners. That is why special plugins are constantly being developed and improved to provide substantial assistance in the initial setup for SEO elements and maintaining the site within the established by the search engines requirements.

One of the most popular SEO plugins for WordPress is Yoast. This plugin has earned the trust of the majority owners of WordPress sites due to a variety of features and an intuitive interface. Let us look at Yoast SEO plugin from the installation to the details of everyday use to highlight all the advantages of this tool.

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Tips to Quickly Index Your WordPress Site By Google

Tips to Quickly Index Your WordPress Site By Google

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You have already started the project in WordPress platform and you are proud with the completed work? Of course, you have already passed the most difficult stage in the life of your internet project. Nevertheless, its life has just begun, and it means that a large layer of work is still ahead. Now you are looking forward to an exciting journey in the world of SEO, where the party is ruled by Google. Do not be afraid of the big difficulties, because WordPress and Google provide their customers with a friendly interface and comprehensive assistance in the form of various manuals.

But where to start your journey to success in a good position in the search results? How not to make a mistake at the first corner and make the Google indexing of your site fast and painless? This will be discussed in detail in this article.

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How To Speed Up Wordpress: 8 Simple Tricks

How To Speed Up WordPress Site: 8 Simple Tricks

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Slow web sites irritate everyone. You do not want to visit even your own site, if it is loaded for too long. Now think about your visitors, who form their first impression of your internet project on a basis of those long seconds waiting, which they need to carry out before downloading the content of your site. In addition, Google has officially noted that the download speed of the pages is an important factor in ranking the site in the search engine results.

Let’s talk about specific numbers. Every second of site download waiting will cost you 7% of traffic for your project. If you are using the site to sell any goods or services, then every extra second of loading will result in a loss of revenue. Let`s suppose that your site has a turnover of $ 1,000 per day. In this case, every second delay at loading will cost you about $ 30 000 per year.

Now you understand how serious things are and it is time to move on how to overcome long load of your site on WordPress platform. We tried to collect only simple and effective ways to reduce the loading time of the site that do not require special knowledge in the field of programming and does not occupy a large amount of time on their implementation.

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45 WordPress SEO Tips to Get More Traffic

45 WordPress SEO Tips to Get More Traffic

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WordPress is a great CMS for SEO right out of the box, but optimizing your site for success will take some effort. Getting good results won’t happen overnight. You will have to stay consistent and keep up with the latest trends. The good news is that SEO is easy enough for anyone to learn.

Anybody with some basic knowledge will be able to apply it and get good results. WordPress SEO is all about gaining favor with search engines, mainly Google. Search engine optimization involves optimizing your text, link building, gaining popularity and your reputation.  Below are some fast and effective SEO tips for WordPress. Read more →

7 Reasons to Make Your WordPress Website Mobile Friendly

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People are more connected to the web than ever before. In the year 2000 there were approximately 17 million websites on the net. Today there are over 1 billion websites up and counting. The way people access the internet has changed the landscape of the web. With billions people using mobile phones to connect it’s important to have a mobile friendly website.

Conventionally when we think of someone sitting on the computer to browse the internet. But more and more people are using their cell phones or tablets to get online. Many people’s first experience with the internet are now through mobile phones. This is a trend that is not going away. It’s clear that mobile friendly websites are going to increase exponentially in the future. Read on to find out why you should optimize your site and some ways that you can do it.  Read more →

Comparing WordPress Sitemap Generators

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In today’s post I am going to take a look at two of the most popular plugins for creating a sitemap in WordPress: Google XML Sitemaps by Arne Brachold’s and Yoast SEO. Using a plugin to generate a sitemap is hands down the easiest way to manage this task, especially if you have to do it multiple times a day for multiple sites.

We will go over what these plugins can do and how you can use them to keep your sitemap up to date. It should be mentioned that Yoast SEO has much more functionality than Google XML Sitemaps. An average WordPress user with Yoast SEO probably won’t need to install Google XML Sitemaps. Read more →

SEO Strategies For WordPress in 2016

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Every year business owners hope to get their page on the top of the best SERPs. The guidelines for a winning SEO strategy has changed dramatically over the past five years. Experts are always coming out with new tips on how to increase your search engine presence and maximize returns on your investment.

In 2015 we saw some interesting developments. As Google and other search engine’s AI continue to develop, so do the rules on how to increase your SERP rankings. Many sites will implement strategies that don’t reflect the current SEO landscape, resulting in wasted efforts and low rankings. Read more →

How to Avoid Google Penalization

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Sharing your content and optimizing your website for search engines are the best ways to attract visitors to your site. It’s important to incorporate all major search engines into your optimization strategy, not just Google. Yahoo, Bing and social networks like Tumblr and Facebook also have powerful search engines.

If you only focused on Google you’d be ignoring a large portion of the market. Nevertheless Google has grown to become the biggest player in the game when it comes to search engines. Having a high ranking on Google search can be one of the most valuable marketing assets for your website.

You’ve heard the saying, “The best way to hide a dead body is on the 2nd page of Google’s search results.” While we shouldn’t take this saying literally, we should take this message to heart. Ranking on the first page of Google can draw an enormous amount of traffic to your WordPress site. Read more →

Basic WordPress SEO

SEO Basics for WordPress

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WordPress is hands down one of the best content management systems for SEO. A lot of people see spending the time required to get good search engine visibility as time wasted. Nothing could be further from the truth. Optimizing your site takes diligence and hard work, but it will definitely pay off. Using the tips offered in this article can help you optimize your WordPress site to gain more subscribers and improve your website. We think that good SEO should be an integral part of your online strategy. Checkout these WordPress plugins to help manage your SEO strategy.

Search engine web crawlers, also known as spiders, don’t spend a whole lot of time on your website. The web crawlers of today comb through your site and collect content, ignoring your meticulously placed CSS and HTML style elements. To begin with, it’s a good idea to pick a theme that places content at the top of the page. Most search engines will not scan past the first half of your page. There are just way too many pages to index and a third of a page is usually enough to get an idea of what a website is all about.

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How to configure WordPress permalink for better SEO?

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By configuring the right type of permalink, you will be able to make your post adorable to leading search engine like Google and Bing. Adding a custom permalink to your post can also give you an extra edge on your SERP competitors as well. If you are not sure about how to configure your website’s permalink or which permalink setting would bring the best profit for your site, then keep reading this post.

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